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| Home > About Us > Firm Profile |
Firm ProfileFor over 60 years, Cherry, Bekaert & Holland, L.L.P. (CB&H) has provided high-quality financial and management services to a diverse and successful client base. As an innovative and highly professional certified public accounting and consulting firm, CB&H serves as a valued advisor to over 25,000 clients by providing guidance on important operational and individual matters. Currently ranked among the top 30 accounting firms in the nation, CB&H is uniquely positioned to impart quality, cost-effective and practical advice to clients that include multinational corporations, private businesses, nonprofit organizations, governmental entities, emerging or start-up firms and successful individuals. The Firm of Choice in the Southeast for all your accounting, audit, tax and consulting needs, CB&H offers the extensive service opportunities normally associated with national firms, coupled with the personal relationship, value-based fee structure and service continuity of a local firm. As one of the largest regional CPA firms headquartered in the Southeast, CB&H's resource network stretches across six states: Alabama, Florida, Georgia, North Carolina, South Carolina and Virginia, and nationally and internationally through our alliance with Baker Tilly International Limited, an association of independent accounting and consulting firms. Mission and Vision StatementCB&H's Mission Statement: “To make a difference for our People and our Clients” Our mission statement describes our core purpose as a Firm. At CB&H, it is a simple expression of the real reason we exist as an organization.CB&H's Vision Statement: “To be the ELITE accounting and consulting firm in the Southeast region serving entrepreneurs, middle-market enterprises, public sector organizations and successful individuals.” A vision statement describes what we want to become. Within the context of our organizational mission and guided by our shared values, we have set a vision for becoming an ELITE firm.Shared ValuesValues are the timeless principles, lived individually and collectively, that guide our organization. They represent the deeply held beliefs within the organization that are demonstrated through day-to-day actions of our people. Our shared values shape and define our culture. The CB&H culture focuses on the development of our people. We select honest professionals with a passion for excellence. We help them to grow in a challenging, supportive and respectful work environment. The collective efforts and talents of our professionals who live and protect our values will allow our Firm to make a difference. Uncompromising Integrity. Integrity is the foundation for trust. Trust serves as the cornerstone of our professional client service and public interest stewardship. Honesty, trust and the fulfillment of promises are paramount to our success. Passion for Excellence. A passion for excellence motivates our professionals to always go the extra mile. Everything matters, so we strive to do our best. We take great pride in a job well done. Mutual Respect. Our Firm operates in a diverse society. We embrace these differences to respect our people and to better serve our clients. We place a high value on personal understanding and foster an environment where individuals can excel. One Firm. The collective talents and assets of the Firm make us unique. Each individual’s contribution is critical to our success. However, while individual creativity and initiative are highly valued, our Firm and our people must be guided by a common purpose – One Firm. As the Firm of Choice in the Southeast, we take this commitment very seriously, and strive to develop and nurture relationships with our clients that are proactive, helpful, responsive, knowledgeable, industry-specific and valuable. Each professional at Cherry, Bekaert & Holland is responsible for delivering the high level of service that our clients deserve. Our Value Proposition“We work collaboratively to utilize the depth of resources, specialized talent and geographic prominence of the Firm to provide clients with superior service and valued solutions better than our competition.” A value proposition statement describes how we differentiate ourselves in the marketplace. It defines how we will accomplish our overall vision and meet our goals. Along with our shared values, it provides a roadmap of what we will and will not do to be successful. |
