Cherry Bekaert Launches “Innovation Fund” to Promote Idea Generation Throughout Firm

Cherry Bekaert LLP (the “Firm”), a nationally recognized CPA firm, has launched an “Innovation Fund” to encourage the creation of innovative solutions that will focus on developing ideas to enhance our clients’ experiences, drive efficiencies, and create valuable solutions for our clients. The goal of this initiative is to inspire and capture the power of the creativity and thinking of all associates across the Firm by creating a process through which the best of those ideas become reality. This initiative will not only recognize and harness the collective talent within Cherry Bekaert, but will also offer greater value and solutions to its clients.

Associates whose ideas are selected to be supported by the Innovation Fund will have an opportunity to collaborate with a team to develop their ideas and see them through to fruition. Each idea will be evaluated on criteria such as the value it brings to clients, the financial impact to the Firm, and how the idea strengthens the Firm’s position as a thought leader in accounting and business advisory services.

“Our associates are and have always been our best resource for internal innovation,” says Kip Plowman, Managing Partner for Strategic Markets and Chair of the Innovation Fund Committee. “The Innovation Fund gives them the opportunity to see their ideas make a substantial difference in helping our clients solve real business challenges they are facing.”

The Innovation Fund is just the latest in a series of internal initiatives supporting a Firmwide culture of innovation, encouraging creative thinking from associates, and promoting employee cohesiveness under the organization’s shared value of working together as “One Firm.”