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Kelly Neumeier Offers Advice to B2B Marketers

In Arketi Group’s recent article, “B2B Marketing Predictions for 2016” , Cherry Bekaert’s Kelly Neumeier shares her thoughts on marketing strategies business-to-business (B2B) marketers should incorporate in their annual planning. As one of 18 B2B marketers quoted, the Firm’s Strategic Intelligence Director advises B2B marketers to develop a strategy for their content and align it with their buyer personas and pain points. To read the full article, visit the Arketi Group Web site.

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