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Universities Impacted by Gambling SEO Scheme

Over 70 websites around the globe have been linked to a search engine optimization (“SEO”) gambling scheme. The scheme, discovered by researchers at eTraffic, mostly impacted university sites that were linked in course descriptions to keywords such as “real slot machines.” eTraffic said the SEO scheme was to help push gambling sites up Google’s search rankings and generate more money for online gambling businesses. It’s unknown how the links appeared, but hacking due to the vulnerabilities of blogging plugins is possible.

More on the SEO gambling scheme is available on The Verge.

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