University of Wisconsin Reaches Midpoint of Naming Agreement
With the University of Wisconsin Madison at the halfway point of its 20-year deal to keep the name of its business school intact, campus administrators and donors are reflecting on the agreement. Thoughts have consisted of the upside of the deal and what its future may hold. Most recently, there have been talks on whether donations can be used to delay the ending of the deal. Such talks have opened a larger discussion about college fundraising efforts, naming rights, and the impact on a university’s identity. The discussion has also garnered interest from donors, who consider the Wisconsin naming deal as innovative but unseen elsewhere.