Tracking the Metrics that Matter for Growing Software Companies

Join Bill Salisbury, CFO at Mainsail Partners, as he sits down with Sean Geoghan, Principal at Cherry Bekaert, to discuss key metrics to track for growing software companies.

Many founders and finance leaders find themselves buried in an avalanche of data and metrics without knowing which metrics really matter.  In this webinar Bill and Sean will walk through some of the key metrics they recommend tracking to help founders and finance leaders measure the performance of their business more clearly.

Topics include:

• The best metrics to measure sales and marketing efficiency
• Why it’s important to analyze ARR on a size segment basis
• How to calculate churn on a vintage cohort basis

Cherry Bekaert Speaker:

Sean Geoghan
Principal, Deal Advisory Services