Growing Cannabis and Customers to Profitability

Join us for a fireside chat with Kim Rivers, CEO of Trulieve, the first and leading medical cannabis company in the state of Florida with 51% of the Florida market share. We will discuss her entrepreneurial journey in building a profitable company that has seen tremendous growth in the wake of COVID. Rivers will share her insights for developing a customer-centric organization, lessons learned in launching and scaling a company, her outlook for the cannabis industry, its impact, and opportunities for growth through technology.

Cherry Bekaert Speaker:

Synapse Summit

Moderator: Christopher F. Rux, CPA

Partner, Assurance Services, Healthcare & Life Sciences Industry Practice Leader