ILTACON 2023: Impact of Generative AI on Legal Marketing Strategies: Innovations and Insights
August 23, 2023
ILTACON is a 4.5 day conference with comprehensive peer-driven programs, educational content, and face-to-face networking. Industry experts and the legal community collaborate to discover and evolve successful legal operation strategies for today’s transforming legal industry.
Impact of Generative AI on Legal Marketing Strategies: Innovations and Insights
Date: Wednesday, August 23, 2023 at 3:30 p.m. – 4:30 p.m.
Join us for an insightful panel session where industry consultants and in-house marketing professionals explore the impact of generative AI in legal marketing. Discover three key components: transformative use cases, intelligent prompt writing, and risk and regulatory implications of the use of Generative AI in communications. Gain firsthand knowledge from panelists experienced in leveraging generative AI to inform digital marketing strategies, create personalized marketing content, track market trends, and establish responsible practices. Stay ahead of the curve and revolutionize your law firm’s marketing approach, driving innovation with ethical considerations at the forefront.
Speakers
Nita Sanger | Director, Digital Advisory Services, Cherry Bekaert
Olga Mack | Digital Transformation Executive, LexisNexis
Amelia Calloway | Associate Director, Marketing & BD, Morris, Manning & Martin, LLP