Cherry Bekaert Adds Strategic Intelligence Director to THInc® Practice
Supporting the strategic growth and innovative industries initiative of its new specialty practice, THInc®, Cherry Bekaert LLP (“the Firm”) is proud to announce the addition of Kelly L. Neumeier as the Firm’s Strategic Intelligence Director.
In this newly created role based out of Cherry Bekaert’s Atlanta practice, Neumeier will oversee THInc’s strategic intelligence and sales enablement center by monitoring and analyzing industry innovation trends, client research data and other market information for sales, marketing, strategy and product planning purposes. Collaborating with Firm intelligence team members and internal functional groups, she will take the lead on developing thought leadership through market intelligence gathering, curation, interpretation and commercialization with a focus on the impact of innovation on middle market companies in the Technology, Health & Life Sciences and Industrial sectors.
Neumeier will also serve as a liaison between external market intelligence and innovation leaders within Cherry Bekaert’s THInc® specialty practice. “A proven leader for more than 20 years, Kelly’s ability to interpret market data and industry trends will be helpful in guiding our Firm’s strategic decisions, enhancing our thought leadership position, and honing our go-to-market strategies pertaining to THInc®,” remarked Dawn Patrick, Chair of the THInc® practice. “An accomplished senior marketing executive, Kelly’s analytic skills and intelligence expertise will keep THInc and Cherry Bekaert ahead of the curve in advancing the business objectives of our middle market clients in our focus sectors.”
Prior to Cherry Bekaert, Neumeier spent seven years as the director of marketing at an Indianapolis-based organization focused on medical billing and practice management services for the hospital-based specialty market.
Neumeier received a Bachelor of Science in Marketing from the School of Business Administration at University of Dayton.