Case Study

Cree’s Data-Driven Journey to Insights and Real Returns: Developing Intuitive Corporate Marketing Dashboards with Tableau

November 2, 2021


Cree, a market-leading innovator of LED lighting and semiconductor solutions, was looking for a reporting solution to replace static marketing and sales reports that were laborious to create and outdated upon arrival. They needed a fully automated reporting process and to develop a dynamic set of visual dashboards.


Cherry Bekaert Digital Advisory and Cree built on their strong relationship from a prior project where they established data-driven tools for the sales and field management teams. Utilizing Tableau, they developed an intuitive series of corporate marketing dashboards for use on-demand by a wide-ranging group of employees, including executives and mid-level management. They harnessed data from multiple ad-hoc sources and leveraged visualizations to communicate the data in a way that Cree’s internal stakeholders could easily understand it and act upon it.


  • 100% reduction in manual labor time and expense related to data capture and analysis; (e.g.) time to generate Year-end Reports: 2019 = 1 week; 2020 = minutes
  • 96% increase in reporting efficiency; improving from 1x a month to 1x a day
  • Saved time and improved meeting efficiency: self-service capabilities eliminated the need for certain meetings; reduced meeting prep time from days to minutes; and freed time during meetings, allowing for deeper dives to address secondary/ter- tiary questions, realign strategies, and attain goals
  • Established strategic targeting of leads and stream- lined marketing spend: identified which marketing efforts lead to quality leads and eventual customers


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