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Sage CRM: Customer Relationship Management Software 

Better manage and improve customer relationships with Sage CRM through automated administrative processes, unified communications and increased sales. Find out how Cherry Bekaert can help your team implement and customize this software solution for your business’s unique needs.

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Sage CRM Software Solutions

Sage CRM is a robust solution tailored for small to mid-sized businesses, designed to streamline sales, marketing and customer service operations for more effective relationship management.

It integrates seamlessly with your email, enterprise resource planning (ERP) platform and other business systems, serving as a central hub for your sales, marketing, HR and administrative teams. With a comprehensive feature set offered at a competitive price point, Sage CRM delivers strong value for companies looking to automate routine tasks and strengthen alignment between sales and marketing functions.

Transform Your Sales Process With Sage Customer Relationship Management

Sage CRM helps streamline key sales and marketing activities — including lead tracking, opportunity management, campaign execution and customer segmentation — empowering teams to work more efficiently and close deals faster.

Here is how Sage CRM supports your business:

  • External Communications
  • Event Planning
  • Marketing Data Analysis
  • Product Information & Document Storage
  • Appointment Scheduling

Request a Sage CRM Demo Today

Schedule a complimentary consultation with us to explore how Sage CRM can support your sales, marketing and customer service goals.

Sage CRM Features for Every Customer Touchpoint

Sales

Sage CRM streamlines sales processes by providing sales teams with tools to manage leads, track opportunities and close deals more efficiently. Manage the entire sales cycle — from initial inquiry to final order — within a unified platform.

Quote Management

  • Create and send quotes directly from the CRM using real-time product and pricing data.
  • Automate follow-ups to ensure timely responses and minimize the risk of lost deals.

Order Management

  • Convert approved quotes into orders with minimal manual input to reduce errors and accelerate the sales cycle.
  • Integrate with Sage ERP systems (e.g., Sage 100, Sage 300) to synchronize order details, inventory and billing.

Opportunity and Pipeline Management

Sage CRM streamlines opportunity and pipeline management by equipping sales teams with tools to track, prioritize and close deals with greater efficiency.

Opportunity Management

  • Track every sales opportunity from initial contact to close, with visibility into deal size, stage, probability and expected close date.
  • Assign opportunities to team members and link them to relevant accounts, contacts and communications for seamless collaboration.

Pipeline Management

  • Forecast revenue using real-time data and probability metrics to support accurate planning.
  • Segment and filter opportunities by region, representative, product or industry to focus efforts where they deliver the most impact.

Customer Service

Sage CRM supports customer service operations by equipping teams to deliver faster, more personalized and consistent support experiences.

  • Contact and Account Management: Maintain comprehensive records of customer details, including roles, communication history, preferences and interactions.
  • Case Management: Track service requests through defined stages such as open, in progress, escalated and resolved to prompt timely resolution.
  • Self-service Portal: Empower customers to access information and services independently, reducing support workload and improving customer satisfaction.

Marketing and Advertising

Sage CRM enhances marketing and advertising efforts by helping businesses plan, execute and analyze campaigns with greater precision and efficiency.

  • Lead Management: Capture leads from campaigns and route them into the sales pipeline for timely follow-up.
  • Campaign Planning: Manage multi-channel campaigns, including email, events and digital ads from a centralized platform.
  • Audience Segmentation: Create targeted lists using filters such as demographics, purchase history, industry, location, engagement level or custom fields.

Analytics and Reporting for Sales and Marketing Teams

Sage CRM supports businesses with robust analytics and reporting tools to monitor performance, uncover actionable insights and make data-driven decisions.

  • Reporting: Leverage built-in reports to track key metrics such as sales performance, lead conversion, case resolution times and campaign effectiveness.
  • Department Customization: Customize dashboards for management, sales and operations teams to highlight the KPIs and data most relevant to their roles.
  • Forecasting: Generate dynamic reports based on time periods, teams, regions or product lines to identify trends and forecast sales, cashflow and revenue.

Sales

Sage CRM streamlines sales processes by providing sales teams with tools to manage leads, track opportunities and close deals more efficiently. Manage the entire sales cycle — from initial inquiry to final order — within a unified platform.

Quote Management

  • Create and send quotes directly from the CRM using real-time product and pricing data.
  • Automate follow-ups to ensure timely responses and minimize the risk of lost deals.

Order Management

  • Convert approved quotes into orders with minimal manual input to reduce errors and accelerate the sales cycle.
  • Integrate with Sage ERP systems (e.g., Sage 100, Sage 300) to synchronize order details, inventory and billing.

Opportunity and Pipeline Management

Sage CRM streamlines opportunity and pipeline management by equipping sales teams with tools to track, prioritize and close deals with greater efficiency.

Opportunity Management

  • Track every sales opportunity from initial contact to close, with visibility into deal size, stage, probability and expected close date.
  • Assign opportunities to team members and link them to relevant accounts, contacts and communications for seamless collaboration.

Pipeline Management

  • Forecast revenue using real-time data and probability metrics to support accurate planning.
  • Segment and filter opportunities by region, representative, product or industry to focus efforts where they deliver the most impact.

Customer Service

Sage CRM supports customer service operations by equipping teams to deliver faster, more personalized and consistent support experiences.

  • Contact and Account Management: Maintain comprehensive records of customer details, including roles, communication history, preferences and interactions.
  • Case Management: Track service requests through defined stages such as open, in progress, escalated and resolved to prompt timely resolution.
  • Self-service Portal: Empower customers to access information and services independently, reducing support workload and improving customer satisfaction.

Marketing and Advertising

Sage CRM enhances marketing and advertising efforts by helping businesses plan, execute and analyze campaigns with greater precision and efficiency.

  • Lead Management: Capture leads from campaigns and route them into the sales pipeline for timely follow-up.
  • Campaign Planning: Manage multi-channel campaigns, including email, events and digital ads from a centralized platform.
  • Audience Segmentation: Create targeted lists using filters such as demographics, purchase history, industry, location, engagement level or custom fields.

Analytics and Reporting for Sales and Marketing Teams

Sage CRM supports businesses with robust analytics and reporting tools to monitor performance, uncover actionable insights and make data-driven decisions.

  • Reporting: Leverage built-in reports to track key metrics such as sales performance, lead conversion, case resolution times and campaign effectiveness.
  • Department Customization: Customize dashboards for management, sales and operations teams to highlight the KPIs and data most relevant to their roles.
  • Forecasting: Generate dynamic reports based on time periods, teams, regions or product lines to identify trends and forecast sales, cashflow and revenue.
Graphic of the three step implementation process for Sage

Sage CRM Implementation Process

Whether you choose to implement Sage CRM on-premise, in the cloud or hybrid, Cherry Bekaert is here to help. The implementation process for Sage CRM involves planning, configuration, data migration and training. Factors influencing the timeline include system complexity, integration requirements, user readiness and the availability of internal resources.

Types of Sage CRM Deployment

Sage CRM can be implemented:

  • On-premises: Sage software must be downloaded to your environment including ensuring you have the necessary hardware and managing the SQL database. This version gives you total control over data security and allows for deep complex customizations. Total implementation may be lengthy spanning weeks to months depending on the complexity of your local IT environment.
  • Cloud: Sage software is run on remote servers hosted by Sage or a third-party data center and is accessed via a web browser. All updates, server maintenance and backups are managed via a third-party. Total implementation is fast spanning days or a few weeks since there is no software to install or hardware to configure.
  • Hybrid: A Sage hybrid installation allows you to combine the security of an on-premise system with the flexibility of the cloud. This implementation helps you keep sensitive corporate data on an on-premise ERP (like Sage 300 or Sage X3) while utilizing a cloud-based CRM for sales teams in the field. This enables local control over core financial data while providing remote teams with the high-speed access of a cloud application. Total implementation is faster than an on-premise overhaul spanning 3 to 4 months.
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Flexible Sage CRM Pricing 

Sage CRM offers flexible pricing options tailored to your business needs, based on deployment type, number of users and customization requirements. Whether you're a small business or a growing mid-sized company, there's a solution to fit your budget and goals.

Connect with a Cherry Bekaert professional to explore the best-fit pricing model for your organization.

Our Sage CRM Consulting Services

Assessments

We assess your ERP environment to uncover inefficiencies and deliver strategic recommendations that optimize performance and align with your business objectives.

Selection

We help you choose the right ERP system tailored to your business needs, allowing for optimal performance and scalable growth.

Implementation

We provide a smooth ERP selection and deployment process, minimizing disruptions and seamlessly integrating the new system with your operations.

Customizations

We boost ERP performance through training, support and ongoing optimization, helping your system evolve with your business and drive sustained growth.

Cherry Bekaert Can Guide You Forward

With decades of experience and industry-focused knowledge, Cherry Bekaert offers a
comprehensive suite of Sage ERP software systems to help businesses streamline operations,
improve financial management, enhance customer relationships and gain actionable insights
for growth. As a Sage Business Partner, our credentials and accolades speak volumes about our capabilities.

  • Top Five National Sage Partner
  • Top 10 Value-Added Reseller (VAR) of Sage Intacct
  • Multi-time Winner of Sage Platinum Club Award

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Our Professionals

Connect With Us

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Roy Nicholson

Business Optimization Leader

Partner, Cherry Bekaert Advisory LLC

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Dave Kerr

ERP Sage Implementations Leader

Partner, Cherry Bekaert Advisory LLC

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Koray Ozturk

Enterprise Resources Planning - Sage

Partner, Cherry Bekaert Advisory LLC

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Paul White

Client Success – Sage

Managing Director, Cherry Bekaert LLC

Sage CRM Frequently Asked Questions (FAQs)

Sage CRM is a Customer Relationship Management platform designed to help small to mid-sized businesses manage and improve interactions with customers, prospects, referrals and partners. By streamlining workflows and processes while centralizing customer data, it allows teams to improve service, boost efficiency and grow relationships.

Sage CRM pricing varies based on deployment type, number of users and customization requirements, offering flexible options to fit different business sizes and budgets. Connect with a Cherry Bekaert professional to discuss your options. 

Yes, Sage ERP integration with Sage CRM is possible. Sage CRM can connect with several Sage ERP platforms — including Sage Intacct, Sage Intacct Construction, Sage X3 and Sage 100 — typically through third-party integration tools. Compatibility may vary depending on your specific ERP setup, so be sure to confirm the technical requirements for your environment. 

Sage CRM helps businesses streamline sales, marketing and customer service by centralizing data and automating workflows. It improves team collaboration, enhances customer relationships and provides real-time insights to drive efficiency and growth.

Sage CRM does not offer native integration with social media platforms such as Facebook, LinkedIn or X (formerly Twitter), unlike some marketing-focused CRM systems. However, connectivity can be achieved using third-party integration tools, allowing businesses to extend Sage CRM’s functionality to include social media engagement and data syncing. 

Sage CRM isn’t a simple downloadable app. It’s typically installed either on-premises deployment or accessed via cloud hosting, depending on your license agreement. Installation and setup require a tailored approach to ensure compatibility with your business systems. Cherry Bekaert can guide you throughout this process, ensuring a smooth deployment tailored to your business needs.

Contact Our Sage CRM Consultants